Korean Doctor with lady patient

Enhancing Patient Care For Korean Women In The US

According to the United States Census Bureau, the Korean-American population has grown rapidly in recent years, with approximately 1.7 million people of Korean descent living in the country. With this growth, it is important for healthcare providers, including OB/GYN practices, to find ways to enhance patient care and patient engagement. In this blog, we will explore some strategies that ob-gyn practices can use to engage with middle-aged Korean women.

Korean women in the United States have difficulty accessing quality healthcare, particularly when it comes to reproductive and maternal health. To enhance patient care and patient engagement for this population, OB/GYN practices can take several steps to engage with Korean women and understand their health needs.

PRODUCTIVE BILINGUAL STAFF

Foremost, OB/GYN practice needs staff who are fluent in Korean and understand the nuances of the Korean community. This includes hiring bilingual receptionists, nurses, and advocates to help bridge the communication gap between Korean patients and healthcare providers.

However, with inflation and the rising costs of hiring trained front office staff fluent in English and Korean is difficult and unaffordable for private practices. In states like California, there is rising demand for highly productive, technology-savvy, bilingual healthcare patient engagement workers. Due to declining insurance reimbursements, private practices may be running on fumes. 

LANGUAGE BARRIERS

The language barriers must be reduced if not removed for Korean women’s healthcare access. Highly productive, competent, sensitive, and well-trained bilingual patient engagement officers can make it easier for Korean women to receive customized care and attention. However, a 360-degree approach to engagement is the key! Calling a patient just before their appointment is not engagement. Human and rich media involvement and education are vital. Patient engagement that is culturally and linguistically appropriate remains important in not just lowering your no-show rate but, the word-of-mouth recommendations to the community.

PATIENT EDUCATION

Another essential consideration for OB/GYN practices is offering culturally relevant health education materials. At one time, physical brochures or pamphlets worked. 

However, in this digital economy, patient education channels require rich media content distribution through mobile engagement in the Korean language. With year-long patient relationship engagement software solutions, providers can deliver information about reproductive health, family planning, and menopause. 

Not only is the engagement digital and instant through short-form video content, but sophisticated patient relationship management software solutions, such as those offered by the Saffron Solution, can help prevent chronic conditions like endometriosis and cervical and breast cancer. 

Higher patient engagement reduces no-show rates, improves social media reviews, enhances patient care, and measures patient engagement using sophisticated data analysis offered by the software. 

In conclusion, the right mix of affordable bilingual human engagement coupled with automation through the proper communication channels can deliver tremendous benefits to patients and medical practices.